Terms of Service

These Terms set out the conditions and procedures for using the LULU service ("Service") provided by LuluLabs Inc. ("Company"), and the rights, obligations, and responsibilities of the Company and users.

• 1. "Service" means the LULU mobile application provided by the Company and all related services.
• 2. "User" means a member who uses the Service under these Terms.
• 3. "Member" means a person who has created an account with the Company and uses the Service.
• 4. "Family member" means a user invited by a member to view the same baby's records.
• 5. "Paid Service" means the subscription features the Company provides for a fee.

• 1. The Company publishes these Terms in the app under "Settings > Terms and policies" so that users can readily review them.
• 2. The Company may amend these Terms to the extent not in violation of applicable law.
• 3. When amending these Terms, the Company will give notice in the app from seven days before the effective date, stating the effective date and the reason. For changes unfavourable to users, notice will be given from 30 days before the effective date, presented in a manner that makes the comparison easy to understand.
• 4. A user who does not agree to the amended Terms may withdraw membership before the effective date. Continuing to use the Service after the effective date is deemed agreement to the amended Terms.

LULU is a care-logging and observation service for families of preterm babies, multiples, small-for-gestational-age babies, and full-term newborns.

• 1. Feeding, sleep, diaper, play, health, and pumping records and statistics
• 2. Corrected-age based sleep rhythm prediction (DreamCue)
• 3. Growth curves (World Health Organization and Fenton references), developmental milestones, and vaccination schedules
• 4. Family sharing
• 5. Home screen widget, lock screen display, and notifications
• 6. On-device cry analysis
• 7. Other services determined by the Company

• 1. The Service is not a medical device and does not provide medical care.
• 2. All information provided by the Service (predictions, growth curves, statistics, development and vaccination guidance) is observational information for reference and does not replace medical diagnosis, prescription, or treatment.
• 3. If you suspect a health problem in your baby, consult a medical professional immediately.
• 4. Growth curves and vaccination schedules are displayed by reference to published public standards and are not a medical judgment about an individual baby.

• 1. A person wishing to use the Service applies for registration in accordance with the Company's procedures after agreeing to these Terms and the Privacy Policy.
• 2. Persons under the age of 14 may not register as members.
• 3. The Company may refuse an application, or terminate the agreement afterwards, where the applicant:

a. uses another person's identity;

b. provides false information;

c. previously had an agreement terminated for breach of these Terms; or

d. applies in violation of law or these Terms.

• 1. A member may withdraw at any time from "Settings > Delete account" in the app, and the Company processes this immediately.
• 2. Upon withdrawal, the member's account and records are deleted in accordance with the Privacy Policy. Deleted data cannot be recovered, so please export your data before withdrawing if you need it.
• 3. The Company may terminate the agreement after prior notice where a member:

a. misappropriates another person's account or personal information;

b. interferes with the normal operation of the Service; or

c. materially breaches applicable law or these Terms.

In urgent cases, notice may be given after termination.

• 4. Even after a member withdraws, records entered by other family members may remain as that family's data.

• 1. The Company offers a subscription-based Paid Service. Prices and terms are shown on the in-app purchase screen.
• 2. Payment is made through Apple App Store in-app purchase. Payment method information is handled by Apple, and the Company does not retain card numbers or other payment method details.
• 3. Subscriptions renew automatically unless cancelled before the end of the term. Automatic renewal can be cancelled under iOS "Settings > [your name] > Subscriptions".
• 4. If prices change, the Company will give notice in the app from 30 days before the effective date, and users may cancel before then.

• 1. A user who has purchased a Paid Service may withdraw the subscription within seven days of payment under the Act on Consumer Protection in Electronic Commerce. Withdrawal may be restricted where the service has already been used or in the other cases set out in Article 17(2) of that Act.
• 2. Withdrawal and refunds for in-app purchases follow Apple's refund policy and procedures. Users may request a refund directly from Apple at reportaproblem.apple.com.
• 3. Where the Service is unavailable due to reasons attributable to the Company, the Company will refund the amount corresponding to that period or extend the subscription term.
• 4. For questions about refunds or withdrawal, please contact support@lululabs.ai.

• 1. Users are responsible for the accuracy of the information they enter.
• 2. Users must keep their account credentials secure and must not allow third parties to use them.
• 3. Users must not rely on the Service as the sole basis for medical decisions.
• 4. Users must not:

a. reverse engineer the Service or copy or distribute it without authorization;

b. access the Service by automated means or cause excessive load; or

c. collect or use other people's personal information without authorization.

• 1. Records entered into the Service belong to the user.
• 2. Users may export their records in CSV format at any time from "Settings > Export data".
• 3. Users may delete their account and all records at any time.
• 4. The Company does not use users' records for advertising and does not sell them to third parties.

• 1. The Company endeavours to provide the Service 24 hours a day, year-round.
• 2. The Company may suspend the Service temporarily for system maintenance, equipment repair, or communication failures. Notice will be given in the app in advance, or afterwards in urgent cases.
• 3. The Company may modify the Service to improve features or fix defects. Changes that materially affect users will be notified from seven days before the effective date.
• 4. The Company may discontinue all or part of the Service where there is substantial reason. In that case notice will be given from 30 days before the discontinuation date and users will be able to export their data. Where a Paid Service remains, the amount corresponding to the remaining period will be refunded.

• 1. Intellectual property rights, including copyright, in the Service belong to the Company.
• 2. Rights in records entered by users belong to users under Article 11.

• 1. The Company endeavours to provide accurate information but does not warrant that such information always applies to an individual baby.
• 2. The Company is not liable for damage arising from causes beyond its reasonable control, such as natural disasters, power failures, or network outages.
• 3. The Company is not liable for the outcome of medical or personal decisions users make based on information in the Service.
• 4. This Article does not apply to damage caused by the Company's wilful misconduct or gross negligence and does not exclude any liability of the Company required by applicable law.

• 1. In the event of a dispute, the parties will endeavour in good faith to resolve it by discussion.
• 2. Where discussion does not resolve the matter, users may apply for mediation to:
• Korea Consumer Agency Consumer Counselling Center: 1372 (www.ccn.go.kr)
• Content Dispute Resolution Committee: 1588-2594 (www.kcdrc.kr)
• Electronic Commerce Mediation Committee (www.ecmc.or.kr)
• 3. These Terms are governed by the laws of the Republic of Korea.
• 4. Any lawsuit relating to use of the Service shall be brought before the court having jurisdiction over the user's address at the time the action is filed. Where the address is not clear, the court determined under the Civil Procedure Act shall have jurisdiction.

• Name: LuluLabs Inc.
• Representative: Naejin Hyeon
• Business registration number: 571-87-03951
• Address: 2F J801, 47 Gangnam-daero 112-gil, Gangnam-gu, Seoul, Republic of Korea
• Phone: +82-70-8064-4177
• Service inquiries: support@lululabs.ai
• Privacy inquiries: privacy@lululabs.ai
• General inquiries: contact@lululabs.ai

Addendum

These Terms take effect on August 5, 2026 and supersede the previous Terms (effective March 6, 2026).

Revision history

• March 6, 2026: initial adoption
• August 5, 2026: full revision. Added definitions, amendment procedure, membership registration, withdrawal and termination, paid service and payment, withdrawal of subscription and refunds, and intellectual property; changed the court of jurisdiction to the court of the user's address.